Comscore Set To Launch New Cross-Platform Solution for Measuring the Scope and Audience Reach of Movies

Movies Everywhere reporting will capture box-office performance, demographics, and marketing effectiveness for the lifespan of movies.

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced Comscore Movies Everywhere, the next generation of cross-screen measurement. It will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movie performance across all platforms. The new product will bring together for the first time Comscore’s census-based box office and transactional video measurement capabilities and will build on the company’s strong heritage of creating breakthrough measurement solutions. Comscore’s granular and advanced audience information will now be seamlessly connected across the box office, transactional on-demand video, OTT rentals, and streaming views.

The prestige, exclusivity, and revenue-generating power of movie theaters is undeniable. Given the ever-increasing complexities of the marketplace, solutions like Movies Everywhere will measure a movie’s box office performance in combination with demographics, audience sentiment, and consumer behavior from the all-important big-screen theatrical presentation to the small screen multi-platform release. It will be essential for the strategic initiatives and decision-making process for companies across the entire entertainment ecosystem.

“The undeniable reality is that the pandemic has forced us all to throw out conventional wisdom and take a fresh look at how we operate,” said Chris Aronson, President of Domestic Distribution at Paramount Pictures. “We’re confident that people are going to return to theaters in force. But with more consumer choices for content consumption means we need new solutions to truly understand audience behavior as they engage with content on their terms and their screens. One thing that hasn’t changed is that the customer is always right. We all have to adapt.”

In another significant enhancement, Comscore will provide the ability to track and synthesize the demographics of moviegoers and individuals who viewed advertisements. In the face of rapidly-evolving media consumption patterns, studios can benefit from having this critical intelligence – including audience information available at both the national and regional levels – to identify behavioral trends that can help inform optimal release windows.

“We’ve seen incredible changes in audience behavior over the past year in the way that people consume content. As a result, the industry needs to reinvent the way we capture audience engagement,” said Erik Lomis, President of Distribution, United Artists Releasing. “We are excited to see that Comscore is staying ahead of the curve when it comes to measuring movie performance. Going forward, it will be essential to have a complete picture of how content is performing across platforms.”

“We look forward to continuing to set new measurement standards that harnesses our decades of unmatched box office and transactional video information,” said Bill Livek, CEO, Comscore. “Just as we delivered the first transparent studio share reports and the first Movies on Demand promo conversion analysis, we are once again innovating to provide studios the consideration needed to reinvent their strategies and thrive in this new era. We are uniquely positioned to deliver smarter audience insights that will ultimately help the entire ecosystem succeed.”

Comscore Movies Everywhere will be the latest in a series of product innovations the company has developed during the COVID-19 pandemic; this includes a new and improved movie reporting and analytics suite and the release of its next-generation movie theater management system.

Warner Bros. Pictures Greenlights Three Films For Its 2023 Worldwide Theatrical Slate

Three new films have been approved for production by Warner Bros. Pictures, including a Mad Max prequel, a classic Looney Tunes adaptation, and a musical twist on a Steven Spielberg classic.

Warner Bros. Pictures announced the release dates for three upcoming theatrical titles: Furiosa, Coyote vs. Acme, and The Color Purple musical feature. Each film is scheduled to hit theaters worldwide in 2023. The announcement was made by Toby Emmerich, Chairman of Warner Bros. Pictures Group.

Up first in the lineup will be writer, director, and producer George Miller’s Furiosa. It is a prequel to his hit Mad Max: Fury Road that introduced the wildly popular character. Set for June 23, 2023, it will star Anya Taylor-Joy in the title role, alongside Chris Hemsworth and Yahya Abdul-Mateen II. Miller penned the script and produces alongside his longtime partner, Oscar-nominated producer Doug Mitchell.

Warner Animation Group (WAG) delivers the live-action and animated hybrid Coyote vs. Acme, which will be released in theaters on July 21, 2023. Directed by Dave Green, it will feature the age-old rivalry between the Roadrunner nemesis and his preferred mail-order supplier. The screenplay is written by James Gunn, Jeremy Slater, Jon Silberman & Josh Silberman, and Samy Burch. It is based on the Wile E. Coyote character and fictitious Acme corporation from the Looney Tunes, the Merrie Melodies series of cartoons, and the fictional New Yorker magazine article entitled “Coyote v. Acme,” written by Ian Frazier. Chris DeFaria and James Gunn will produce, the latter under his Two Monkeys, A Goat and Another, Dead, Monkey production banner.

The Color Purple musical feature comes to theaters around the globe on December 20, 2023. Based on the Tony Award-winning Broadway musical, the film will be directed by Blitz Bazawule. It will be produced by Oprah Winfrey (Harpo Films), Steven Spielberg (Amblin Entertainment), Scott Sanders, and Quincy Jones. The executive producers are Alice Walker, Rebecca Walker, Mara Jacobs, Carla Gardini, Kristie Macosko Krieger, and Adam Fell. The script is written by Marcus Gardley, and the score includes the music and lyrics from the stage musical by Brenda Russell, Allee Willis, and Stephen Bray. The new film and Gardley’s script are based on Alice Walker’s book, the 1985 Warner Bros. Pictures film, and the Broadway stage musical.

Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

The service gives the movie industry a wide array of consumer data and actionable insights for the new form of entertainment distribution.

On Tuesday, Nielsen announced that it is launching its Theatrical Video-On-Demand (TVOD) measurement service. It will serve as a way to monitor new movie releases that are directly available to consumers to rent or purchase on-demand through streaming and MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19 early in 2020. Content creators, such as studios, sought to offset disruption caused by social distancing mandates that temporarily closed movie theaters across the United States.

The evolution of theatrical distribution, especially during the COVID-19 pandemic, has introduced a new opportunity for both consumers and content owners. With the delivery of newly released movies directly to viewers in the comfort of their own homes, the entire media food chain, from studios to talent, has a need to analyze the volume and reach of their audiences. Information about the household and viewers’ characteristics, such as age and gender, ethnicity, or even territory, will be detailed in the service report.

Nielsen’s TVOD measurement service will help clients uncover information about the consumers streaming the premium content. The company will collect a detailed review of viewer demographics and behavioral information, which will go beyond the consumer data provided by the box office metrics and transactional rental services. The information will be crucial for audience-driven decisions concerning media licensing and promotion.

The past year, underpinned by COVID-19 related uncertainty, has changed consumer behavior, driving a rise in streaming consumption. Streaming now accounts for nearly a quarter (23%) of total usage among OTT capable homes, up from 21% just a year prior. A much broader swath of consumers has enabled streaming capabilities, presenting a new opportunity to deliver this form of entertainment directly.

“As this unprecedented pandemic continues to influence consumer behavior, perhaps even through a prolonged state of recovery waves. Being able to measure and help clients appropriately monetize new revenue streams has never been more crucial,” said Scott N. Brown, the General Manager of Audience Measurement for Nielsen.

“A bigger question might be what will audiences do following any recovery, how the behavior adopted during stay-at-home orders might influence habits when consumers have the ability to go back to theaters to enjoy that experience and how content creators will leverage data to make the best decisions regarding distribution platforms in the future.”

Nielsen Holdings plc is a global measurement and data analytics company. They provide the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units:

Nielsen Global Media provides the media and advertising industries with unbiased and reliable metrics. This helps create a shared understanding of the industry, which is required for markets to function.

Nielsen Global Connect (NielsenIQ) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.