Gen Z, those born between 1995 and 2010, now makes up 35 percent of the population and represent $143 billion in spending power.
Tag: Millennials
Defined as Generation Y, they are colloquially known as Millenials. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 being a widely-accepted defining range for the generation.