The Digital Habits of Gen Z: How It Influences Marketing Approach and Consumer Buying Power

If you don’t have the youth using your product or talking about your product or sharing your product, I hate to break it to you: you’re irrelevant. And so that’s why every single company that is targeting consumers needs to care about Gen Zs, whether you’re a Fortune 500 company or whether you’re a startup.

Tiffany Zhong, CEO of Zebra IQ.

Gen Z, those born between 1995 and 2010, now makes up 35 percent of the population and represent $143 billion in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers.

Tiffany Zhong is the 23-year-old CEO of Zebra IQ, a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In its recent Gen Z Trends Report, her company highlights important cultural trends and Gen Z behaviors based on a trove of proprietary research.

In this conversation, Tiffany and a16z podcast host Connie Chan discuss the key differences between Gen Z and millennials, the growing power of short-form video on platforms like TikTok and YouTube, our changing perception of luxury, and how Gen Z is shifting the paradigm around money, education, and work.

The pair breaks down how brands can partner with Gen Z influencers in a way that’s compelling, not cringeworthy, and why when it comes to memes and the art of emoji, you’re probably doing it wrong.

Listen to the full conversation in this podcast episode:

AIM TV Group Launches “Raw Travel Plus” Channel on YouTube

The new travel-themed YouTube channel offers tips, practical advice, and an escape for viewers.

AIM Tell-A-Vision® Group (AIM TV) announced that their signature travel program Raw Travel® is officially launching Raw Travel Plus, a new YouTube channel. The latest effort from the syndicated television show capitalizes on the show’s eight-season library of web content, travel tip vignettes, themed destination content, and behind the scenes footage.

The digital-only offering has content on the channel currently with plans to add more daily. Raw Travel Plus will also grow to include bonus original, first-run content not seen on the TV show. The effort will also be supported by the current RawTravelTV YouTube channel, which serves as a promotional vehicle for the syndicated show.

“Raw Travel Plus will be much more robust than what we’ve offered in the past on YouTube, which was limited by design. At that time, we wanted to stay focused on producing content solely for broadcast syndication and international licensing,” says Executive Producer, Creator, and Host, Robert G. Rose.

“But now that our library is so extensive and so much of it still under or completely un-exploited, it makes sense to provide a digital outlet for that content. Raw Travel Plus will be a destination for those who crave authentic, on-demand, travel-related content, themed videos, travel tips, and eventually, never-before-seen, digital-first videos,” Rose continued.

The target audience for Raw Travel Plus is two-fold. The first is the core loyal Raw Travel linear TV viewer that wants more show content than can be offered in a half-hour television environment. Secondly, the show hopes to super-serve online users craving authentic travel content, researching new and different travel experiences and destinations post-pandemic, and providing a much-needed virtual escape during the pandemic and for those unable to travel. The channel will appeal to people who may or may not know the TV show. The TV show will help grow Raw Travel Plus and vice versa.

The nationally syndicated, linear TV show currently airs each weekend in the USA on over 200 broadcast affiliates (NBC, ABC, CBS, Fox, etc.) in over 173 markets in 95% of the U.S. The show enjoys multiple airings each week in many major markets. Raw Travel is currently garnering affiliate renewals for its 9th and 10th seasons, respectively, giving the green light for new episodes through 2023.

To find a local television station airing episodes of Raw Travel, visit here: rawtravel.tv/wheretowatch

In addition to domestic growth, Raw Travel continues to expand its international footprint on various outlets worldwide. Raw Travel is also exhibited on several In-Flight Entertainment (IFE) offerings on airlines such as American, Delta, Air Canada, Virgin America, and more.

Raw Travel is an adventure travel and lifestyle series. Each episode showcases socially and environmentally aware independent travel. Uniquely, the series weaves together themes of eco-tourism, voluntourism, underground music, and authentic culture. Each weekend the show is seen in over 173 U.S. cities on major broadcast affiliates and several international territories (Asia, Africa, Europe). It can also be found on several major airlines. AIM Tell-A-Vision Group produces the show and oversees its domestic and international distribution and internationally. Visit RawTravel.TV for more information.

Raw Travel Plus is the official YouTube channel for Raw Travel TV. It is dedicated to going beyond the show’s content, travel tips, themed destinations, and travel advice. The channel can be found at RawTravelPlus.com or by searching YouTube for “Raw Travel Plus”.

AIM Tell-A-Vision (AIM TV) Group is an independent production, content, and distribution company founded by media veteran and entrepreneur Robert G. Rose. Since 2000, AIM TV has been producing and distributing positive, compelling content that reflects a mission of presenting “Media That Matters.” Visit AIMTVGroup.com for more information.

Raw Travel Plus is exclusively available on YouTube

In-Depth Reddit Review: “Insights on Parasite as a Korean”

The following article is an in-depth review of the South Korean suspense movie Parasite (2019) and was posted on Reddit. The article is written by a South Korean national with the intent of sharing a native perspective and interpretation of the film as it was intended for a native language speaking audience.

Spoiler Alert: The following article does contain several details from the movie regarding plot and character development, so proceed through the reading material with caution if you have not seen the movie yet.